Redefining Aging at Home
Research consistently shows that older Americans prefer to live independently and age in their own homes.
P&G Ventures wants to help make that possible for more people with solutions that that de-risk showering and improve personal hygiene, address incontinence, manage hydration levels, address fragile skin and wounds, and improve mobility.
Non-toxic Insect Control for Home and Family
The global home insecticide market is dominated by chemicals that are toxic to insects, people, and pets.
P&G Ventures is interested in insect control products and technologies that control insects in and out of the home and on plants, that are non-toxic to people and pets, and perform as well or better than their toxic counterparts.
Maximizing Mental and Physical Performance
Consumers want to know they are living to their highest potential, confident they are healthy in body and mind.
P&G Ventures is looking for solutions that aid in effective breathing and that build resistance to stress, distraction or cognitive decline.
People want to be protected from “bad” bacteria while not getting rid of the “good” bacteria. P&G Ventures is looking for products that can connect with existing habits to help people feel as though they’ve successfully cleaned their homes without overcleaning, while allowing them to take the safety of their homes wherever they go. P&G Ventures is particularly interested in solutions that sanitize soft surfaces like clothing, carpet, and upholstery.
Improving Sleep Through Environment
Medical experts say sleep is vital to good health, but few people actually are getting adequate sleep. P&G Ventures is looking for solutions that create better sleep environments to help people fall asleep faster, stay asleep longer and wake up refreshed.
Women want—and deserve—to live vibrant, active lives from their teens through their golden years, but their unique health issues can make that difficult. P&G Ventures is looking for solutions that address issues ranging from menopause symptoms to migraines, from UTIs to yeast infections, from painful sex to stress incontinence, and other uniquely female challenges.
P&G Ventures is interested in consumable products that are (1) not in one of P&G’s current categories, (2) not businesses P&G has exited (food, beverage, Rx, pet, fine fragrance, color cosmetics, hair color), and (3) that improve peoples’ lives by solving pain points, providing noticeable superiority and has an ownable benefit.
P&G Ventures has a particular interest in solutions that keep valuable items at their best, bring the qualities of nature and outdoors into their homes in order to create a healing, nurturing environment or make it easy for consumers to turn their homes and communities into resilient, smart, productive and resource-efficient micro-systems that use less and reuse more.